The Urban Designer’s Visibility Playbook
A mini-email course on 5 critical LinkedIn mistakes keeping Urban Designers from attracting key partnerships, recognition as thought leaders, and conversations shaping tomorrow’s cities (without sounding self-promotional, academic or corporate).
"LinkedIn is a great platform, but it also requires a lot of care.
Carina built this playbook for designers who are ready to be seen for their ideas, not just their deliverables."
What's inside?
Day 1: Treating LinkedIn as a static project portfolio (instead of a recognizable personal brand)Day 2: Hesitating to publish and letting others lead the conversation (and why silence limits your reach)Day 3: Writing like an institution, not a human with perspective (and how to communicate with clarity and authenticity)Day 4: Publishing without a structure (and not leveraging LinkedIn as a living archive of expertise)Day 5: Building visibility you don’t own (and how to ensure your ideas keep working even when you’re offline)
Still not convinced?
Ok. No secrets. Here's a list of exactly EVERYTHING that's inside so you can understand the value:
Day 1: From portfolio to personal brand—what to share beyond finished projects
Why most designers default to sharing completed projects and panels (and why it feels “safe")
What this costs you in recognition, partnerships, and long-term visibility
How to shift your profile from a passive archive to an active representation of your design philosophy
Day 2: Design your voice in a noisy feed—and how to post on LinkedIn
Why even accomplished professionals hesitate to show up publicly
The four hidden ways silence limits your credibility and visibility
How to find a posting rhythm that strengthens your authority without consuming your week
Day 3: Why great content doesn’t convert on its own—how to engage and be remembered
Why the default tone of the industry is formal, distant, and forgettable
How to translate professional rigor into conversational authority
Three simple ways to write in a clear, human way (while maintaining professional depth)
Day 4: Publishing without a content structure—how to design ideas for authority, not attention
Why “reactive posting” (sharing whenever inspiration hits) prevents real growth
How to view your posts as a living archive of authority
A repeatable way to organize ideas so your expertise compounds over time
Day 5: Building visibility you don’t own—where your ideas live outside LinkedIn
How to build a foundation that continues to work even when you’re offline
The difference between attention and retention (and how to design for the latter)
How to think about your next step beyond LinkedIn: where your ideas, frameworks, and voice can live long-term
"LinkedIn is a great platform, but it also requires a lot of care.
Carina built this playbook for designers who are ready to be seen for their ideas, not just their deliverables."
Awesome! The first lesson of The Urban Designer’s Visibility Playbook is on its way to your inbox.
In the meantime, would you mind answering 3 questions? (No more than 15 seconds)They will help me understand your goals and challenges, and make this mini-course as relevant as possible.
Within the next minute or two, you're going to get an email from me, Carina.This email contains instructions to get started with The Urban Designer’s Visibility Playbook, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help!Now go and check your inbox!
P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...It might have ended up there.