The Urban Designer’s Visibility Blueprint

A 5-day email course on building visibility that attracts high-value clients, positions you as a thought leader with a Signature Concept, and creates inbound opportunities (without relying on referrals, sounding self-promotional, or hiring agencies that don't understand urban design.)

"I've never seen anything like this approach to building visibility. Where did this framework come from?" — Netherlands-based Principal, Urban Design Consultancy

Written by Carina Vera Kinsman—Business Strategist, Ghostwriter & Former Urban Designer.

I've worked across 3 continents—South America, North America, Europe—and advised urban design leaders from 7+ countries all over the world, building visibility systems that work.

As a former urban designer turned business strategist and ghostwriter, I speak both languages: the technical rigor of pedestrian-friendly design, sustainable mobility, integrated urban planning, and placemaking—and the strategic visibility needed to turn expertise into authority.
And now I'm sharing my exact blueprint to:

  • Stop wasting money on marketing agencies that don't speak "urban design."

  • Build a visibility system that works even when you're offline

  • Attract high-value clients without the discomfort of "selling."

Is this for you?

If you recognize any of these:

  • You're exhausted from waiting for referrals and watching opportunities go to firms who are just more visible—not more talented

  • You've hired marketing agencies that reduced your thought leadership to generic LinkedIn posts that could be about any firm in any city

  • You know you need visibility but the idea of "personal branding" or self-promotion feels inauthentic to how urban design culture actually works

  • You watch less experienced professionals win projects simply because they show up consistently online and you don't

  • Your expertise in climate-responsive design, equitable TOD, or participatory planning deserves recognition—but it's buried in proposals and presentations instead of reaching decision-makers

  • You want to communicate your value without feeling like you're bragging or reducing your work to a sales pitch

Then this course is for you.

"I would've easily paid $3,000+ for this blueprint. It's so valuable, Carina should have charged for it!"

What's inside?

Day 1: Why Marketing Agencies Fail Urban Design Leaders (And how to work with strategists who actually understand your field)Day 2: The Visibility Trap — Building Authority on Rented Land (And why social media alone won't attract high-value clients)Day 3: Moving from Portfolio to Thought Leadership (And how to communicate with clarity and human authenticity, not academic institutional jargon)Day 4: No Clear Path From Visibility to Client Conversation (And why your content doesn't convert to commissions)Day 5: Stop Downplaying Your Expertise (And how to crystallize your Signature Concept)

Still not convinced?

Ok. No secrets. Here's EVERYTHING you'll unlock inside (so you can understand the value):

Day 1: Why Marketing Agencies Fail Urban Design Leaders

Most agencies treat you like any other company. They don't understand pedestrian-friendly design, placemaking, or TOD. They can't distinguish climate-responsive design from generic sustainability messaging. They reduce your thought leadership to buzzwords.

  • Why outsourcing to marketing agencies dilutes your expertise into forgettable content

  • The four hidden costs of working with partners who don't speak "urban design"

  • How to find strategists who understand project-based work, public-sector clients, and community impact

  • The immediate shift from corporate messaging to thought leadership

Day 2: The Visibility Trap—Building Authority on Rented Land

Your ideal clients aren't scrolling LinkedIn searching for urban design insights. They're in meetings. Reviewing RFPs. Making hiring decisions. If your visibility lives ONLY on social media, you're invisible when it matters most.

  • Why social media algorithms control who sees your work—and why that's dangerous

  • The four ways relying on social media limits your reach and authority

  • Why email is the core asset that actually converts visibility into client conversations

Day 3: From Portfolio to Thought Leadership

Every firm has a portfolio. What separates you isn't the list of projects. It's your perspective on equitable development, climate adaptation, community engagement—and whether decision-makers can actually see it.

  • Why portfolio-focused content makes you forgettable

  • What decision-makers are looking for (HINT: not another project rendering)

  • The four costs of hiding your expertise behind finished projects

  • Three ways to reframe content: future-focused perspectives, behind-the-scenes insights, actionable frameworks

  • How "here's how we think" positions you as THE authority

Day 4: No Clear Path From Visibility to Client Conversation

Creating content without a conversion pathway is like designing a public space with no wayfinding. People arrive, look around, and leave—because they don't know where to go next.

  • Why "posting and hoping" leaves you waiting for referrals forever

  • The four costs of visibility without a conversion system

  • How to think of your visibility like an urban ecosystem: entry points, pathways, destinations

  • The three-step conversion system: lead magnet, nurture sequence, clear invitations

  • How to turn engagement into actual client conversations and commissions

Day 5: Stop Downplaying Your Expertise (And how to crystallize your Signature Concept)

Jan Gehl has "Cities for People." Jane Jacobs had "Eyes on the Street." Kevin Lynch gave us "Urban Imageability."
What's the ONE idea that defines your approach?

  • Why accomplished leaders struggle to name the ONE idea guiding their work

  • The four costs of staying "the generalist with an impressive portfolio"

  • How to identify your signature concept (even if you've never articulated it before)

  • Three ways to demonstrate your unique thinking so decision-makers remember you

  • Why leaders with signature concepts attract aligned projects—while others compete on credentials

"I've never seen anything like this approach to building visibility. Where did this framework come from?" — Netherlands-based Principal, Urban Design Consultancy

Awesome! The first lesson of The Urban Designer’s Visibility Blueprint is on its way to your inbox.

In the meantime, would you mind answering 5 questions? (No more than 35 seconds)They will help me understand your goals and challenges, and make this email course as relevant as possible.

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Within the next minute or two, you're going to get an email from me, Carina.This email contains instructions to get started with The Urban Designer’s Visibility Blueprint, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help!Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...It might have ended up there.